Artificial intelligence could increase global gross domestic product by up to 15 per cent by 2035, according to new research shared this week by PwC Cyprus.

The report, titled Value in Motion, presents data-driven scenario analysis and reveals that AI could add one percentage point to global growth each year—similar to the gains seen during the 19th-century industrial revolution.

However, the research also warns that this growth is not guaranteed.

It depends not only on the technological success of AI but also on responsible deployment, strong governance, and the ability to earn the trust of both the public and organisations.

In scenarios with lower trust and cooperation, the global economic uplift from AI adoption could fall to 8 per cent or as little as 1 per cent in pessimistic cases.

Moreover, PwC noted that the global economy is already undergoing rapid reconfiguration.

The firm estimates that US$7.1 trillion in revenues will shift between companies in 2025 alone, even before factoring in the recent rise in tariffs.

This reshaping of industries is creating new cross-sector domains as companies collaborate in unconventional ways.

An example highlighted in the report is the mobility domain, where electricity providers, battery producers, and tech firms now collaborate with car manufacturers due to the growth of electric vehicles.

“As the structure of the economy transforms, value will increasingly come from organisations that can connect the dots across traditional industry boundaries,” Mohamed Kande, Global Chairman at PwC.

“By focusing on evolving customer needs and using technology to dramatically change the way business operates, business leaders can unlock a step change in growth,” he added.

The report also examines the impact of climate change on global economic prospects.

It estimates that physical climate risks could result in the global economy being nearly 7 per cent smaller in 2035 than it would be without such risks.

Although growing AI adoption is likely to lead to increased energy demand from data centres, PwC suggests that modest efficiency gains could offset this impact.

The firm noted that the emissions impact of AI could be neutral if each one per cent increase in AI use led to just a 0.1 per cent reduction in energy intensity.

To support clients in harnessing AI, PwC is taking several actions, including launching its agent OS, a platform that allows businesses to orchestrate intelligent agents into workflows up to ten times faster than traditional methods.

This system is already being used internally across tax, assurance, and advisory services.

PwC also continues to scale up its AI expertise through the Network AI Academy, with 291,000 partners and staff already trained in structured AI programmes.

The firm has expanded its alliances with technology partners, including AWS, Google Cloud, Microsoft, Oracle, Adobe, OpenAI, SAP, and others.

It is also enhancing its capabilities with tools like ChatPwC, its CIO 100 Award-winning GenAI assistant, which now integrates broader proprietary datasets, research, and methodologies.

This complements Industry Edge, PwC’s portfolio designed to deliver sector-specific transformation through AI, data models, and business processes.

A new intelligent learning platform has been rolled out to provide personalised AI-powered learning recommendations and conversational coaching.

PwC has also introduced an updated brand identity to reflect its evolving role as a technology-enabled consultancy.

Changes include a redesigned logo and a new visual style, featuring the ‘momentum mark’, a symbol of its commitment to driving client progress.

“For 175 years, PwC has been constantly evolving so we can provide the capabilities our clients need,” said Carol Stubbings, Global Chief Commercial Officer at PwC.

“By evolving our capabilities and who we are as a business, we can help our clients build the momentum they need to create value, build trust and face the future with optimism,” she added.